Obvious Marketing Moves I was Totally Missing on LinkedIn and Mobile!

Obvious Marketing Moves I was Totally Missing on LinkedIn and Mobile! Squeeze Pack Solutions While eating out of a nut butter squeeze pack a few weeks ago, I reached the point where I could not squeeze out any more- but I knew there was still plenty of almond butter stuck to the inside walls of the package. It didn’t take me long to figure out that I could cut the package open to extract the remaining goo. It was messy, but it worked. Shortly thereafter, I reached the end of a toothpaste tube and thought, â€Å"I wonder if there’s toothpaste stuck to the insides of this packaging too?† I cut open the tube and retrieved three brushings worth of paste. It took me what†¦ 40 years? to even notice this problem. The solution was easy. Blinding Flashes of the Obvious We all have moments where something happens, or someone makes a suggestion to us, and a light bulb goes off. Wow! That makes total sense! How did I not think of that? It was right in front of my face. How have I not done that already? My ActionCOACH coaches call these sudden revelations â€Å"Blinding Flashes of the Obvious.† When one of these ideas arises, I am surprised by it because I probably knew somewhere deep inside that I needed to do this thing, but it hadn’t risen to the surface as a priority. After an initial, â€Å"What have I been thinking?!† I get into action. This past week, I attended The National Resume Writers’ Association annual conference, where I garnered several â€Å"blinding flashes of the obvious† from conversations I had with my colleagues. Here are my top two: 1. Create more than one LinkedIn profile Experience entry for my â€Å"job† at The Essay Expert. You’d think that as a LinkedIn expert I would have maximized my LinkedIn SEO already. I tell other people all the time that if they held more than one position at a company, they should create more than one entry in order to include more keywords. But was I following this advice myself? Nope. I was like the proverbial overweight, cigarette-smoking doctor. Yikes. At The NRWA conference, a fellow resume writer showed me her LinkedIn profile to ask my opinion. She had eight (eight!!) entries for her current business, and she had stuffed keywords into every one. While I did not recommend that she use this tactic, and while I believe that â€Å"keyword stuffing† can backfire, I realized that with only one entry for my role in my business, I was missing out on a big opportunity to put more keywords into my own LinkedIn profile. As of Sunday night, I have created separate sections in my profile for my position as an Executive Resume Writer, Executive LinkedIn Profile Writer, and College Admissions Essay Consultant. I am in disbelief that for the past eight years, I had been cramming all these roles into one LinkedIn Experience entry. I am curious to see what happens with my profile views and inquiries for business now that I have followed my own advice! 2. Get texting capabilities to and from my business phone line. For at least two years, texting has been the most popular form of communication used in this country. It would seem obvious that people would want to send texts to my business number. In fact, I’m sure many people have sent texts to my business number, thinking they were reaching me. Until yesterday, those texts were going directly to nowhere. Not only that, but when I wanted to send a text to a client, I had to do it through my personal cell phone. I did not like texting clients because then they would call me on my personal cell phone number, and I much prefer to keep that number, well, personal. I was avoiding texting because of this issue, despite the fact that my clients probably would have loved to text me. Was I thinking of the most obvious solution to this problem? No. I was not prioritizing the issue, despite the fact that 95% of texts are read within 3 minutes, while only 12% of emails are opened. Enabling text was a no-brainer, and I apparently had no brain. It took me until last week’s conference, at the suggestion of my brilliant colleague Robin Schlinger, to bite the bullet and enable texting capabilities on my business line. She mentioned that several executive clients had texted her with inquiries for her services, and that was enough to convince me to get on the texting bandwagon! Now clients will be able to reach out to me via their preferred mode of communication, whether that is phone, email, or †¦ text!! And I can easily send texts without revealing my personal number. On a related note, I needed a better way to make calls from my cell phone that appeared to be coming from my business number. Purchasing texting capabilities led me to download the eVoice app, which solved that problem too. I had been wanting that kind of solution for years- getting the app was another blinding flash of the obvious! In order to have the types of revelations I’ve been describing, we have to be paying attention, listening for good ideas (they could appear at any moment), and willing to take new action. Are you ready? Are there nagging problems in your life that you have been ignoring, not even giving them the time of day? Maybe they are more important than you think, and easier to fix than you think. I challenge you to have a â€Å"blinding flash of the obvious† this week, and share below what it is!

Arts Criticism and Cultural & Historical Perspectives on-line Assignment

Arts Criticism and Cultural & Historical Perspectives on-line explorations - Assignment Example Time remains valuable to the human race, and when it passes when one has not accomplished set goals it causes regret or sadness (Heilbrunn Timeline of Art History). Fireflies Over the Uji River by Moonlight is an 18th century painting by Suzuki Shonen based on Japanese culture. The painting signifies a secluded place or a dark neighbourhood that appears threatening for a passer-by. In essence, this Japanese painting basis its theme on the life of a Buddhist who lives in an isolated location such that a passer-by cannot hear music coming from area because of the night rain (Heilbrunn Timeline of Art History). The big idea from the painting invokes a murky situation that leads to feelings of somberness. The heavy rain and mist shows an environment of darkness and dullness (Heilbrunn Timeline of Art History). The General View of the Burial Chamber of Neferkhewet before the Commencement of Clearing represents the 20th century painting of Harry Burton. This Egyptian work shows the tomb of Neferkhewet and family that was found in 1935. The tomb appeared tattered, crumbled and collapsed in many areas leaving it exposed (Heilbrunn Timeline of Art History). The big idea from the painting reflects dumbness and somberness in how the tomb appears ruined. The image shows that the dampness led to the breakdown of most of the organic matter in the tomb. In this way, it leaves a feeling of dullness and grimness for the destruction of human remains that should be protected (Heilbrunn Timeline of Art History). This visual arts website provides information on the history of transportation from ancient to modern day machines. The site offers important timeline information from 3500 BC wheels on carts were the main source of transport and later years of horses, wheelbarrows and hot air balloons. The 18th century saw the first road vehicle, 19th century cable car, and 20th century airplanes as well as

Fair trade provides no significant benefits. To what extent do you Essay - 1

Fair trade provides no significant benefits. To what extent do you agree - Essay Example Fair trade is a social movement that aims at helping developing countries to achieve better conditions when trading with others, as well as achieve those goals that promote sustainability within their borders. In this movement, the main aim is to create an advocacy movement that seeks to impose higher prices amongst exporters, as well as ensure that the social and environmental standards are satisfied (Kadey 2005: 1). Dragusanu, Giovannucci and Nunn (2014a: 6-7) note that the settings of the fair trade commissions in the past aimed at dealing with five main attributes that would promote fair trade. The first one is pricing which aim at guarantee a minimum price for all goods in addition to a fair trade premium on all products sold. The prices and the premiums will be set separately, but with the producer in mind. The second is the aspect of the workers who must be free to associate with others, have safe working conditions, and wages that befit their legal minimum stated in the policies present. Regional balances will be drawn to ensure uniformity across a particular region. The third is the institutional structure where farmers need to create cooperatives that will make decisions democratically and transparently to effectively export products and administer premium aid. The premiums paid to the cooperatives will be accounted for by the administrators. The fourth attribute deals with the environm ent where harmful chemicals to the environment will be prohibited. This is to safeguard the environment and ensure good environmental practices remain etched into the farming management practices always. The last attribute deals with stability and access to credit where buyers may agree on long-term contracts and provide financial aid to promote producers when requested. In most cases, the people are aware of the impact that better trading options have on

Human resources - Feedback Research Paper Example | Topics and Well Written Essays - 1000 words

Human resources - Feedback - Research Paper Example However, the team members may not all be saints, but it is noteworthy that every team member feels respected in order to establish a conducive work environment for all (Deforest, Largent, & Steinberg, 2005). In this regard, the objective of this report will be to facilitate positive feedback from Drew without creating any negative feelings and ensuring that he sees the effects of his behavior to the other team members. This will be through investigation in to the matter as a payroll manager without victimizing any employee before arriving at any concrete decision. Further, the report will provide a basis for creating articulated feedback in which communication of the managerial expectations shall be appropriate. The information gathering process Ideally, obtaining of feedback is a delicate process in which one’s intentions may become ill intentioned to those who may not understand the purpose. In this regard, the information gathering becomes the tricky aspect in the complete feedback process. Essentially, it will be appropriate to start with the employees before engaging Drew in the process. For instance, calling the team members during separate times of the working day will be effective in acquiring the information required. This should be in utter discretion and information by the team members within the department should be discrete in order to avoid victimization and animosity. In essence, Drew might develop a disliking attitude if they become aware that a certain employee portrayed him in poor taste. According to Deforest, Largent and Steinberg (2005), communicating with Drew will be the last step in the process in that consideration, assertiveness, and behavior control are some of the traits that need to emerge during the communication process with Drew. As a build up, clarity in the purpose of the meeting is a key aspect in which Drew needs to be well aware of in that he should understand that the meeting is not an attack on him. The purpose of t he meeting becomes to try changing his behavior to create a friendly work environment. Applying the feedback principles and the legal implications involved An appropriate venue where the conversation will take place is also a factor that needs considering. For instance, the meeting should be within the confines of the company in order to portray the problem as a serious work related issue. The information gathering starts immediately after complain arrives to the attention of the manager. The conversation should ensure that it maintains eye contact with a firm tonal voice (Deforest, Largent, & Steinberg, 2005). Empathy or sympathy should not reflect at any time, as this will be a sign that the issue is not as heavy as it should be. In addition, the posture during the communication should be upright to ensure that Drew does not look aware because of drifting from the conversation. The shoulder level should be of the same level to influence concentration and immediate response. During the meeting, active listening and not being judgmental when it is Drew’s turn to speak will be essential in the facilitation of an appropriate response to the changing of the behavior. Absence of attention during the conversation will prevent Drew from sharing the reasons why he behaves that way; hence, it will be impossible to help him change his behavior. In addition, avoiding of assumption of intent during the feedback process is vital, and facts should

Discussion Questions Coursework Example | Topics and Well Written Essays - 500 words - 9

Discussion Questions - Coursework Example In practice, this could be used by introducing barriers, gates and out of bounds limitations so as to control traffic. Such move and an organisation would prevent the criminals who may have a getaway vehicle from being concealed within the premises of the building. In the same breadth and line of thought, the clearly defined exits seal all the prospective loopholes where the criminals may slip and run away from the buildings and places of target. In rhetoric sense and aspect, one ought to ask the questions: is it possible for a person to enter or leave the place without being accounted for or being noticed? Are there other entry/exit places such as rooftops? It is my reasoned view and humble submission that I would educate other people by putting signs and posts in big connotations on the benefits of security in the place. For instance, help them develop behavioral patterns such that if they see a stranger they ought to report them to the security office. In the concept and aspect of natural surveillance, criminals tend to operate in an environment where they are less visible and anonymous. Thus, surveillance refers to the aspect and instance where the place or location is visible and closely monitored by designate officials at all times. In the conventional and common wisdom, there are two approaches and perspectives to accomplish these. To begin with, there is the aspect of having well defined sight lines which are manned and controlled by video and CCTV cameras. Secondly, there is the notion of articulating social interactions and cohesion where each person assumes the role and duty of surveying and maintaining security. This is critical so as to ensure that all people or all the activities that would be happening at the place would be accounted for and be seen by all the others without hustles. The social interactions on their part ensures that there are security

Select 3 artworks designed by 3 graphic artists of your choice Essay

Select 3 artworks designed by 3 graphic artists of your choice. Following an extensive research on the elements and principles - Essay Example The message in it is feeling good. Although there is a sense of humor in the design of this work, this has not overridden the sense of seriousness in it because his sincere thoughtfulness and intimate approach elevate his design. Evidently, the graphic designer has managed to achieve a commendable presentation of the elements and principles of art in this piece of work. The color selection and distribution has been wisely done and this has created a good tonal contrast, enhanced harmony in the artwork and helped to mark out the shapes of the various components of the artwork more clearly. There is a good contrast between the various components of the art like the acacia trees, the shrubs, the Good design and the sky. Texture and shape are well brought out in the artwork using shapes, color and lines. A single look at artwork is enough to reveal that the acacia leaves are smooth but they have sharp thorns and the branches of the shrubs are sharp and prickly. The artist has managed to stimulate the ‘feel good mood’ through a strategic positioning of the Good design, using color contrast and shape to emphasize on it and the use of the bright color tones around it. The tactful tilting of G and d is powerful enough to provoke limitless feeling of happiness in the viewers of the artwork. There is a good use of space and representation of distance through a careful selection of color shades, use of light and size of objects. For example, bigger and light objects represent the nearest distance while the furthest part of the sky is represented by the dark blue color. Generally, the artwork is of a good scale, it is well balanced and all the components are proportional. No component is too big or small for its location and neither is one-half of the artwork more overloaded than the other one. This work is both directional and emphatic. wiu.edu (1) defines direction as the visual path the viewer’s eye will follow. Direction has been created using color and observers can easily assume their standing point behind the dark leaves and focus towards the artwork’s focal point, the Good design. By paying attention to the smaller details of this work, Sagmeister managed to come up with a piece of graphic art that offers something new every time one looks at it. Bobby Logic Bobby Logic is one graphic artist who strongly believes that artwork is a mood shifter and awakens the inner soul of man. This is clearly evidenced by the artist’s pieces of work including the Sancta Margot, a piecework he produced in 2011. Seemingly, the intention of this art is to enlighten the hearts and minds of those who see it by generating a dramatic mood. The artist has achieved this very well. The selection of bright colors, especially for the Sancta Margot and the bubbles is powerful enough to electrify the mind of the viewers and bring radiant beauty, making life colorful and vibrant. The artist also deserves credit for his careful use of line to enhance the mood of the artwork. The soft sensitive lines of the face and arms were effective in creating a graceful image, which is powerful enough to generate emotional attachment unlike when he could have used a heavy gesture line or mechanical lines. The representation of the bubbles as round, bright and smooth is helpful in drawing the viewers of this artwork into a solemn moment of reflecting on the good and pleasurable side of life. The careful use of lines and color has also helped to enhance shape, tonal

Uk Company Law Directors Duties Essay Example | Topics and Well Written Essays - 2500 words

Uk Company Law Directors Duties - Essay Example Directors should primarily implement their duties in an ethical manner towards profit maximization, balanced against the requirement for corporate survival and to have consideration for the broader stakeholders of the company. In Re D Jan of London Ltd , it was observed that the duty of care which is to be demonstrated by a director of a company under common law is now enshrined in s.214 (4) of the Insolvency Act 2006. Under s.212 of the Insolvency Act 1986, the liquidator sued the erstwhile director D’ Jan for breach and negligence of duty. In this case , the director D’ Jan signed an insurance policy as the task of filling up and checking up the application had been entrusted with an insurance broker. The fact that D’ Jan had been a director in a company which went to liquidation earlier had not been disclosed in the application and due to which , the fire claim made by the company was rejected by the insurance company. In this case , Hoffmann L J found D’ Jan in breach of his duty of care as he failed to go through the filled-in form and hence , he acted negligently . In Bairstow v Queens Moat House Plc , Nelson J found the four erstwhile directors of the defendant company liable for over  £26 million as regards to earlier dividends authorised by them. Nelson J observed the following in this case; A director who had given his permission for the defrayment of illegal dividend in violation of his duty and as a quasi trustee , he would be accountable to return such unlawful dividends paid back to the company as he knew that the dividends so paid were not legally authorised whether or not that authentic knowledge tantamount to fraud; If he is already aware of the information about the improperness of such dividend payments despite the fact that he was not aware that such improperness made the payment illegal. If he ought to have taken in all the background to have familiarity to the whole of the background which made the payments not legal; If he ought to have been well-known, as diligent and logically capable director that dividend payments were not legal6. In Overend and Gurney Co v Gibb and Gibb7, in exercise of the power authorised under the company’s Memorandum and Articles of Association of the company, the directors decided to purchase a money dealing and bill broki ng business. Later, this investment was found to be disastrous for the company. House of Lords were of the opinion though the directors