BUS303 MODULE 4 Coursework Example | Topics and Well Written Essays - 1250 words

BUS303 MODULE 4 - Coursework Example straight forward, and does not give a good idea of the historical background and reason of introducing STP and what role it has played in company’s growth and achievements. In addition to this, point of educating employees about customer relation is not justified properly as customers vary with each other and it is not possible to learn to deal with all of them, just by attending a program. It requires experience and meeting and talking with customers practically. Another thing that can be criticized is the audience which is addressed in the presentation. It is largely focused on the impact and benefits of STP on general employees of the company. Its overall impact on the company and performances of managers and executives are not dealt in detail. If STP is eliminated, than managing strategy and tactics will be changed, which can bring either good or bad results to the sales and reputation of the company. This futuristic aspect of eliminating STP was left untouched. Using examples of companies and organizations, to portray the importance of such trainings, could have made the presentation more lively and captivating. It would have also helped in magnifying the need of sales training programs in a sport goods company. Moreover, the argument that it will push employees from being customer oriented to sales oriented cannot be justified as these programs are also focused on increasing company sales and thinking solutions which can earn more profit for the company. Recommendations of using less company resources in conducting such programs and implementing the technology of online learning to educate new hires about company’s structure and objective could have been included in the presentation. Baldwin, D. (2012). Creating an Environment for Innovation. Retrieved December 26, 2012, from Centre for Simplified Strategic Planning: http://www.cssp.com/CD0902/CreatingInnovativeEnvironment/default.php National Sales Center. (2011). The Overlooked Benefits Of Sales