Innocent LTD Essay Example | Topics and Well Written Essays - 2000 words

Innocent LTD - Essay ExampleAccording to Triandis (1990), individualistic cultures emphasise independence, achievement, freedom, high levels of competition, and merriment whereas collectivist cultures tend to embrace interdependence, family security, social hierarchies, co-operation and low levels of competition. UK has an individualistic culture, which constitute the main factors of independence, achievement, freedom, high levels of competition, and pleasure. Thats why the Innocent drinks give very much importance to taste. With the increasing awareness among the target population regarding the problems of obesity and other health diseases Innocent drink emphasises on the purity and the neutrality of the ingredients. These qualities correctly aiming at the demands of the customers oblige Innocent drinks the largest player of smoothies market in UK capturing 65% of the total market share.Advertising, as a variety show of social communication, is particularly reflective, and indica tive of culture and its norms. To the extent that advertizement does reflect cultural differences, and there live on clear differences between distinct cultural patterns, advertising appeals, which are specific approaches advertisers use to communicate how their products entrust satisfy customer needs (Arens & Bovee, 1994), should manifest such differences across these countries.Taste remains the companys number superstar priority. ... ste test awards than its competitors, scooping Best UK Soft Drink in the Q Awards, the UKs principal food industry competition, every year since 2002. (Farr, 2006) The Company sells 70,000 fresh, healthy drinks each day everywhere from Boots to Sainsburys to a local deli. The company has the only lead of 100% pure fruit smoothies that uses fresh, rather than concentrated juice. (Innocent drinks, 2004) SWOT Analysis of the Coca-Cola CompanySTRENGTHSStrong set name.Extended customer in more than 200 countries.Use of SAP R/3 green light Resource planning softwareLow threat of new entrants.Continuous training programs for employees.High budgets of advertising and promotion.Good relations with media.Web based presence.WEAKNESSESLow ROE Subsidiaries create legal and territorial problems.neediness of funds for regional bottlers to continue expansionOld image still exists.Inconsistent marketing message.OPPORTUNITIES blowup in shape of introduction of new and innovative products.Expanding market due to globalisation. THREATS Current economic climate. all over reliance on the bottlers. Results to be achieved in future can be less than projectedThe Threats-Opportunities-Weaknesses-Strengths (TOWS) matrix is an important matching tool that helps managers develop four types of strategies So Strategies, WO strategies, ST Strategies, and WT Strategies.SO strategies use a firms inbred strengths to take benefit of external opportunities.WO Strategies aim at improving internal weaknesses by taking advantage of external opportunities.S T Strategies use a firms strengths to avoid or reduce the impact of external threats.WT Strategies are vindicatory tactics directed at reducing internal weaknesses and avoiding environmental threats. (David,