Marketing E-Business Essay Example | Topics and Well Written Essays - 1500 words

Marketing E-Business - Essay ExampleThe e-businesses should adopt a differentiating scheme. They should grade the services that they offer and arrive at a whole new survive that they should offer to the end users of their product. As the new technology emerges, the e-businesses take in to catch up with the technology and they also wishing to innovate and focus on their customers.The e-businesses need to alimentation their core focus as their customers. They need to offer value-added services to the customers that no other portal or B2C business is offering. In providing the consumers with these value added services, the e-businesses should also consider the fact that these value-added services are also agree upon by the sponsors. The e-businesses need sponsors as well to foul them which, again is an important factor to consider for the e-businesses.Thus, in short, what the e-businesses need to focus on is creating their own brands, focusing on the customers needs, providing t hem with a total new experience not offered by others, providing value added services and also taking along the sponsors agreement.Googles strategy of brokering of media types is a remarkable strategy that no other competitors of Google have choose up till yet. This strategy is inline to what Google actually need to define its brand in the way. The strategy lead help Google continue with what it actually does and will support the running strategy of Google. Googles strategy that it has adopted is an effective and an in effect(p) one. The actual strategy of Google is targeting its target auditory modality in small market niches. When Google will acquire YouTube then this will result in the world power for Google to cover the market niches and advertise more effectively. Advertising issues relating to Google will probably come to an end and Google will be able to advertise its upcoming value added services to its customers in a more efficient way. This strategy of Google is a di fferentiating strategy that will help Google differentiate itself from its competitors. Especially in the U.S., this strategy has not been adopted by any of the competitors of Google. The media industry and Google has good ties. This is evident from the Google Ads that we see on every other order and almost all the websites support Google in its this strategy. Thus, the strategy of brokering of media types is an effective strategy that will help Google differentiate itself from its competitors and Google can achieve a uniqueness competency through this strategy. The strategy also serves as a solution to the media ads and advertising problems of Google and also is inline with Googles current strategy. 3. What must a brick and mortar company do to transmute its strategy when it decides to transform into an e-BusinessBrick & Mortar Company Transforms to E-Business -Strategy TransformationWhen a brick and mortar company decides to transform into an e-business, the start-off and forem ost thing it needs to do is project its target audience and then change its strategy according to the type its target audien